Customer movement analytics provide you with a detailed view on how exactly customers utilize the shopping area, how they interact with the product zones and the store’s layout in general. Customer flow is accurately tracked by yooBee and analyzed in real-time.
Measuring the customer flow through the store and understanding the shopper behavior provides store owners with key insights in the various aspects of the performance of their store:
What are typical tracks followed by customers? Where do they usually take shortcuts? Which aisles are avoided in their track? What is the typical length of a track?
DWELL PATTERN OF THE CUSTOMER
What percentage of customers goes systematically through most aisles of the store? What percentage are dedicated shoppers who go directly to the areas where they need their products?
TIME SPENT IN STORE
What percentage of customers is a "crash shopper", "quick shopper" or a slow systematic shopper? What is the average time spent in the store?
Heatmaps provide a lot of information on the different zones in a store. Hotspots are zones where customers stop for a longer time. Dead zones are areas that are almost not visited by customers. Pass-by zones or aisles are typically areas where customers pass by quickly and don't stop for buying or exploring