Location-based promotions are a great way to increase shopper engagement. This location-based feature can be integrated into a store native app. When a customer enters the store, the app will display where the promotions of that day are situated and guides the customer to the location.
Moreover, a customer can enter a list of favorite brands and products in the store brand app, and when he or she is engaged in their normal grocery shopping activity, the app will provide a notification alert when the shopper passes a promotion of one of those favored products.
- Enables shoppers to discover special offers close to their current location and satisfy their desire for finding and receiving good deals
- Shoppers are only exposed to promotions that match with their personal preferences